The Artis Formerly Known as Lišeň: An Identity Crisis in South Moravia
For those that only casually observe Czech football, you may have noticed a new team in the Czech Second Tier (the FNL, not to be confused with the NFL). In fact, you may have noticed four new teams in Hanácká Slavia Kroměříž (who were legitimately promoted from the MSFL), Ústí nad Labem (who were legitimately promoted from the CFL, despite not needing to play their promotion play-off against Domažlice), Příbram (who swooped in to take Vyškov's licence), and Artis Brno (who as you can probably tell from the title, have simply changed their name). Although there is a huge issue with Artis Brno, in that they've actually done more than simply change their name - they've changed their entire identity in more ways than one. Back in May of this year, after months of deliberations following a takeover from Czech billionaire Igor Fait, SK Lišeň were no more. Despite some healthy progress on and off the pitch since their promotion to the FNL in 2018/19, the club became Artis Brno....